How to Display Our Garments for Maximum Impact in Your Showroom
Creating an attractive and well-organized showroom is essential for driving customer interest and increasing sales. The way you display our garments not only enhances their appeal but also helps shoppers navigate the collection effortlessly. Customers are more likely to trust and buy from a well-presented showroom.
BEFORE
(Maple Workwear)
AFTER
(Maple Workwear)
1. Group by Colour for Visual Harmony
One of the most effective ways to grab attention is to arrange garments by colour. This makes your showroom look cohesive, clean, and visually pleasing. Colour grouping helps customers quickly find the tones they're drawn to, whether they’re looking for vibrant hues or neutral basics.
Kustom Kit Tip: Start with light tones and transition to darker shades. This subtle organization guides the customer’s eye smoothly across your display.
2. Use All Available POS Materials
We provide a variety of Point of Sale (POS) materials designed to support your sales efforts—from swatch cards, garment information cards and woven tags, to signage and freestanding visual displays.
Why it matters: POS elements highlight the features and benefits of our garments, reinforce branding, and answer common customer questions without the need for staff intervention.
Kustom Kit sign
Printed on a lightweight foamex board to enable a variety of applications:
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- Attach to a wall/display unit using the supplied command strips.
- Attach to a grid wall display using our grid wall sign attachment.
A5 hanging product cards
Available for a selection of core products and new styles, showcasing the product features, colour and size ranges.
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- Attach to garment hanger using the ball chains provided.
Woven tags
To easily highlight best sellers and new styles:
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- Apply to the hanger loop with the integrated eyelet.
Feature focused A4 freestanding displays
Swatch cards
Available for a selection of core products/product ranges to assist with corporate colour matching, embroidery thread matching, and to demonstrate colour continuity between different garments.
Brochures
Whether it’s the full brochure, or our dedicated corporate social responsibility brochure, these contain all of the information your Customer will need in one convenient place.
Need more help or additional POS materials? Get in touch with our team and we’ll be happy to support you.
3. Highlight Key Pieces with Mannequins or Feature Rails
Designate a section of your showroom for showcasing seasonal highlights or bestsellers on mannequins or styled feature rails. This inspires outfit ideas and encourages customers to imagine the garments in real-life situations.
Rotate these displays regularly to keep the showroom fresh and engaging.
4. Keep It Neat, Consistent, and Fully Stocked
• Matching hangers and proper spacing between garments give your display a clean, polished look.
• Always ensure the rails are full but not overcrowded.
• Maintain consistency in folding, hanging, and tagging across all pieces.
5. Consider Product Flow and Customer Journey
Position co-ordinating items near each other to encourage multiple purchases. For example, showcasing men's and women's styles side by side can create a dynamic visual that highlights the perfect coordination for an entire team of professionals.
Kustom Kit Tip: Think corporate team uniform, not just single items.
Final Thought
By grouping garments by colour, making full use of your POS materials, and maintaining a clean and strategic layout, you create a welcoming showroom environment that encourages exploration and drives sales. A thoughtful presentation is not just about aesthetics—it’s a silent sales assistant that works every day.